Electronic newsletter is a publication or literature that is about a particular topic or product. This can be distributed by businesses, companies or organizations. Electronic newsletters are made to provide awareness or update individuals or certain target markets about product or any news or update that the sender is offering. They can either be solicited or unsolicited. Solicited newsletters are those that the recipients are aware of and had subscribed to. Seoexplode.com is an example of a company that uses electronic newsletters as a way of reaching out to prospective clients.
Anyone can make an electronic newsletter but its effectiveness will depend on its purpose and how it is done. So how can one make an electronic newsletter that will capture the interest of the recipient?
The first question to ask is if electronic newsletter is really going to be of help to your company.
Electronic newsletters do not work for all industries and for all markets. So even before creating a newsletter, make sure that you will not be wasting your time and effort on it. Say for instance, an electronic newsletter would really be a big help for your business then you can proceed with the next point to consider.
The second important point is what kind of newsletter you will be making.
The thing about newsletters is they can be all over the place, and if the information contained in the newsletter is incoherent, then it might just be dismissed right away by your prospects. So just focus on one topic for every newsletter that you will be sending out.
The third point is make sure that the newsletter that you will be sending out is mainly informative.
Provide relevant information first before you promote. For instance, assume that you are an SEO company, so instead of sending out a newsletter that discusses what your company does, what you offer and how much you charge, educate your readers first.
Let your newsletter be about how one can improve their company’s visibility, what are the things that they are doing wrong, common misconceptions about search optimization, etc. Let your newsletter just be about 10% promotional. By providing informative content in the newsletter, the recipients would actually take time to read it instead of deleting your newsletter.
Lastly, before you send out an electronic newsletter, make sure that you have a catchy or interesting subject line.
People are more inclined to read an email if the subject interests them. If for instance you just place the name of your company such as SEOExplode Inc on the subject headline then there is a big chance that the recipient would just ignore it, not unless of course if the recipient is really expecting an email from you.
These important points are helpful in making an effective electronic newsletter. However no matter how effective your newsletter is, there is still a downside in using electronic newsletters for marketing. In reality, very few people take time to read newsletters, many of which go directly to the spam section of their email. This is the reason why it is important to update your lead and make sure that you are really sending the newsletter to people that will benefit from it.
It has been found out that sending out a newsletter to random recipients has a lower success rate in acquiring new clients. It is also best that you provide the option to readers to subscribe and unsubscribe from getting the newsletters from your business or company. This may sound like a contradiction but giving the readers the option to unsubscribe makes it more beneficial for you in the end. When people choose to subscribe and stay subscribed to your newsletter, that is a clear sign that you have potential clients at hand.