You have seen many companies and event organizers do it. You have seen many gatherings boasting of keynote speakers. Sometimes these are just company bosses; sometimes technical experts are called in to do the job; sometimes they may even be celebrities or famous personalities. While it is appearing to be more and more a standard practice in organizing an event, you might still be unconvinced.
Why should you hire a professional speaker anyway? Isn’t that an unnecessary expense? What exactly can they bring to the table that no one else can?
First of all, hiring professional keynote speakers for your events would tell your employees that you take the message seriously—after all, you are willing to spend to make sure it is delivered correctly and professionally. With the added authority of your guest keynote speakers, your audience will feel compelled to hang on to every word they say. The added audience engagement is a win for everyone concerned.
With the help of a professional speaker, you can also tailor the message to suit your audience. Nowadays it is not all about the message anymore—audiences are also looking at how the message is delivered. In fact, sometimes it is more about the delivery. With the help of a professional speaker, you can ensure that your message is not only sound, but you can also ensure that it gets across well. The delivery can also be tailored depending on your audience. Good keynote speakers adjust to the room, and not the other way around. Once they have a feel for what the audience wants, they can drive the message home more effectively.
Next, depending on your guest keynote speakers, the ‘star power’ could be an added draw as well –
Many organizers decide to hire celebrities or famous local personalities for their events, and this move is sure to lure the crowd. This magnetic draw is not something you can easily achieve with just getting anyone to speak in front of an audience.
While there might be several trade-offs to this option, one thing is clear: if you want a big crowd, go with a celebrity.
Also, hiring a professional guest speaker could help you gain fresh perspective. Because you will be having consultations regarding the message you would like to send, the speaker can give new input and ideas. Since he is an outsider, he is coming into the situation with clear and fresh eyes—something that is invaluable in terms of formulating a message for your company. You might be too involved already to see some of the flaws in the message, but a professional speaker will be able to help you out and remedy them.
If you are worried about the added expense of hiring a professional speaker for your event, remember that you are not just throwing money at someone to speak for you. Ultimately, the beneficiaries of the event are the members of the audience—your workforce, if you are a company.
That being said, the correct way to look at it would be to recognize that the fee you are paying the speaker is just another form of investment. Your workforce is your best asset, so do not scrimp on them. Your employees will recognize that you are willing to spend for their personal and professional development, and this is sure to pay dividends in the near future.
All in all, remember that you’re not just hiring someone to speak for you because you can’t or you don’t want to. You are hiring a professional speaker to ensure maximum audience engagement and better delivery of the message—and this is an investment you should be willing to make any given day, no questions asked.